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IBM首席执行官:科技以三种方式引发商业变革

发表时间:2013.03.12 17:43:00 浏览次数:

[导读]这位女CEO预测,数据分析将引发决策方式变革,社交网络会成为价值载体,服务从面向消费者群体转为面向个人。

首位女CEO吉尼·罗曼提(Ginni Rometty)

YUNJISUAN、YIDONGSHEBEI、SHEJIAOWANGLUOHEDASHUJUDENGZHONGDUOXINXIJISHUZAITONGYISHIQICHUXIANLEDAFAZHAN,BINGRUGUANGSUBANBUDUANJINBU。NEIME,ZHEIXIEJISHUFANGMIANDEBIANGEHUIDUISHANGYECHANSHENGSHENMEYINGXIANGNI?IBMSHOUWEINVXINGCEOJINI·LUOMANTI(Ginni Rometty)YUYAN,TAHUIGAIBIANYIQIE。

ZUOWAN,ZAIFEIYINGLIXINGJIGOUGUOWAIGUANXIWEIYUANHUI(Council on Foreign Relations)ZUZHIDEHUIYISHANG,LUOMANTIYUYANSHUJUHUICHENGWEIQIYEFAZHANJINGZHENGYOUSHIDEGENBENSUOZAI,TACHENGSHUJUWEI“CISHIDAIZIRANZIYUAN”。TAXIANGXINSHUJUHUIGAIBIANJUECEMOSHI、JIAZHISHENGCHENGMOSHIJIJIAZHICHUANDIMOSHI。TADUIWEILAIZUOCHULERUXIAYUQI。

数据分析引发决策方式变革

“WEILAIGENGDUOJUECEHUIYIKEYUJIANYINSUWEIJICHU,ERBUSHIKAOZHIJUE。”LUOMANTISHUO。TASHENGCHENGJISHIZAIZUIKEXUEXINGDELINGYU,JUECEYEWANGWANGYIKAOGUYOUPIANJIANDECHU。HUANJUHUASHUO,LINGDAORENHEJINGLIMENDOUSHIDAIZHEZHUGUANYUQIHEGERENJINGYANDEYOUSEYANJINGLAIKANDAISHUJU。

DANSHI,SUIZHE“XINXIHAIXIAO”DEDAOLAI,LUOMANTIRENWEINEIXIENENGFAHUISHUJUYOUSHIDEGONGSIJIANGHUIZUOCHUGENGHELI、GENGKEGUANDEJUECE。TAJULEIBMSHIYONGSHUJUFENXIRUANJIANZAICRUSH(Criminal Reduction Utilizing Statistical History,LIYONGLISHITONGJISHUJUJIANSHAOFANZUI)XIANGMUZHONGDEYINGYONGDELIZI。ZHEIGEXIANGMUSHIYOUMENGFEISIJINGCHAJUFAQIDE。TAMENLIYONGZHEIZHONGFANGFAFAXIANLEQIANGJIANANHEHUWAIDIANHUATINGDEGUANLIANXING,BINGJUEDINGJIANGDIANHUAYIZHISHINEI,ZUIZHONGJIANGQIANGJIANANFASHENGLVJIANGDILE30%。

LUOMANTIHAIBIAOSHIZHENGYINWEIKEJIDECUNZAI,YIJIQIZHUNQUEXINGDERIYITIGAO,SUOYIBIANGECAIXUYAOXINDESIWEIFANGSHI。“DAOZUIHOU,ZHEI(BIANGE)GUANHUDESHISIXIANGHEWENHUA。”TASHUO。

社交网络会成为价值载体

“SHEJIAOWANGLUOHUICHENGWEIQIYEDEXINLIUSHUIXIAN,”LUOMANTIYUYANSHUO。TASHENGCHENGXINXINGSHEJIAOPINGTAIJIWOMENDAILAIZUIGENBENYOUSHISHIDANGJINDENAOLIGONGZUOZHEKEYIXIANGHULIANJIE。TAXIANGXINZAIBUYUANDEJIANGLAIHUICHUXIAN“NIDEJIAZHIBUZAIYUNIZHIDAOSHENME,ERZAIYUNIFENXIANGLESHENME。”

LUOMANTISHUOZHEIZHONGSHEJIAOGONGXIANGMOSHIBIANGEHUIGAIBIANSHANGYEGUYONGMOSHI,GAIBIANBAOKUOZAIGUYUANXUANZEHEGUYUANXINCHOUSHEDINGFANGMIAN。TASHUOLAOBAN、TONGSHISHENZHIKEHUDOUKEYIDUIGUYUANJINXINGPINGJIA,PINGJIAYIJUSHITAMENCHUANGZAOXINXIDEJIAZHI,BINGHUIDUIYUANGONGXINCHOUZAOCHENGYINGXIANG。ZAIPINGJIAZHONGDEDAOYIKEXINGJIUZHINENGNADAOYIKEXINGDUIYINGDEXINCHOU,DEDAOWUKEXINGZEHUIDEDAOWUKEXINGDUIYINGDEXINCHOU。GENSHUJUFENXILEISI,GUYUANJIXIAOXIANGGUANSHUJUYUEDUO、YUEDUOYANGHUA,DECHUDEXINCHOUMOXINGYEHUIYUEKEGUAN。

服务从面向消费者群体转为面向个人

KEJIYEHUIGAIBIANSHANGYECHUANGZAOJIAZHIDEMOSHI。“SUIZHEKUAISUSHUJUGENGXINHESHEJIAOGONGXIANGSHIDAIDEDAOLAI,FANZHIDE‘NIMEN’ZHEIGEGAINIANJIANGHUIXIAOWANG。”LUOMANTISHUO。DAOSHIYEWUJIANGBUZAISHIMANZUGENJUDILIWEIZHI、NIANLINGHESHOURUHUAFENDEKEHUQUNDEYAOQIU,ERSHIZHENZHENGWEIGERENFUWU。“RUGUONIYOUYIGEKEHUHUJIAOZHONGXIN,TADEZUOYONGJIANGBUZAISHIWENDA,ERSHIDUIHUA。”TASHUO。

LUOMANTIKOUZHONGDE“DISANDAIKEJI”YEXUHUIDUIZHEIZHONGMIANXIANGGERENDEYEWUTIGONGBANGZHU。TASHUOZAIDIYIDAIJISUANJISHIDAI,JISUANJIZHIYONGLAIJISUAN;DIERDAIJISUANJISHIDAI,TAKEYIGENJUZHILINGYUNXINGCHENGXU;ERXIAYIDAIJISUANJIJIANGJUBEIZIZHUXUEXINENGLI。“XIANZAIZHENGSHIZHEIGECHAOLIUDEKAIDUAN”。

IBMDEDEYIZHIZUO“WOSEN”JUXINGDIANZIJISUANJIJIUSHIZHEIYANGYITAIJISUANJI。TACENGHUODE《WEIXIANBIANYUAN》WENDAJINGSAI(Jeopardy)DEGUANJUN,NENGBINGFENXIHAILIANGSHUJU、FANYIYUYAN、GENJUZIJIYANJIUDECHUDEJIELUNZUOCHUJUECE。WOSENXIANZAIYIJINGKEYICHENGDANYISHENGYILIAOGUWENZHIZE,BAOKUOTIGONGZHENDUANJIANYI,BINGFUDAIZHUNQUEDUPINGGUHEJICHUJIANYIDEYIJUHELIYOU;TAHAIYIJINGBEIYONGYUKEHUHUJIAOZHONGXIN。LUOMANTISHUOJUXINGDIANZIJISUANJIYONGYUANBUHUILIXIAN,XIANGYINGSUDUGENGKUAI,YEXUKEYIYONGLAIBANGZHUTIGONGGENGGAOXIAOHEMIANXIANGGERENDEFUWU。

“ZHEIXIANGBIANGEDEZUIDAGONGXIAN,”LUOMANTIZONGJIESHUO,“JIUSHITACUSHIMEIYIGESHITIDOUCHENGWEIZHENZHENGDEZUZHI。”

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